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Beyond Web Design: Why Digital Marketing Matters

By | May 18, 2017


Studies show the average person touches his or her smartphone 2,617 times per day, and Americans spend more than 10 hours a day in front of a screen. That means not only does your company have to be online, but you need to have a strong digital presence. The first step to a robust digital presence is having a well-designed and user-friendly website. At S2N, we understand how important your website is, and we build custom, engaging sites for clients of all sizes. However, when it comes to driving business for your company, it doesn’t end there. Equally as important is having a strategic digital marketing plan.

Digital Marketing

While your website will provide your customers with an experience, digital marketing is the avenue to drive people to get there. Think of your website as the hub for all of your value-added content, and digital marketing is what drives sales and growth. As the umbrella for Google search, social media, e-mail marketing and more, digital marketing is key in reaching your customers where they are online. Plus, without a digital marketing strategy and analytics, how will you ever know if your website and online presence are effective?

The Importance of SEO

Whether it’s searching for a restaurant, plumber or even a lawyer, the majority of people are using Google and Yahoo to find the services and resources they need. According to a survey by Yahoo! Small Business, 75% percent of consumers are going online to research businesses and 4 out of 10 consumers rely on social media or review sites as their research platforms. That’s why is critical to consider SEO in your digital marketing strategy. SEO is a bit like having a personal trainer for your site—you may not see results immediately, but over time, SEO will make big changes for your organization.


At Memphis-based S2N Design, not only can we help with your website needs, but we can also build digital marketing strategies and handle your SEO efforts. If you want to learn more how we can help drive your business’s success, get in touch with us.