For the past year, the Memphis Area Association of Governments (MAAG) West Tennessee Day Trippin’ website has been putting together a great online cache of information for wayfaring weekenders (and regular tourists too). With a wellspring of information, we took on the challenge of properly organizing the information and creating a content hierarchy that allows for intuitive navigation for users. We found it best served MAAG’s audience to break the content down into the categories of See (attractions), and Eat (restaurants) and Explore (a gateway to “explore” by location).
MAAG gave us a huge amount of creative control, which allowed us to add a lot of little special touches like custom illustrations and fun twisting rollover effects, along with restructuring their information into intuitive groups. Attractions are grouped together into suggested Itineraries (each grouped around a common theme or interest such as Antebellum Architecture or Shopping) available through either the Explore page or the Plan & Map page. The Eat page lends itself well to a rotating slideshow of local eateries in addition to a featured restaurant, and the in-depth Explore page allows users to see a hierarchical view of counties and cities, along with attractions, background info, videos and population information for the specific locations.