I Love Memphis is a unique asset to the city of Memphis: a blog with a personal touch that delivers the latest news, restaurant reviews, and anything else potential tourists or long-time locals would need to explore the city of Memphis. Since its inception in 2009, I Love Memphis has grown to a massive readership with 30k Twitter followers, 10k Facebook likes and thousands of new readers every week. The blog itself had not changed from its original free WordPress theme or updated its look in five years, so S2N was thrilled to be tasked with the redesign.
We captured the personal style of the blog with a hand-drawn type treatment and tons of illustrated elements, from the skyline (featuring the Pyramid with a Bass Pro fish flag and a cheering FedEx Forum, among other things) to a custom map of the city that can be explored through the footer of the website. We redesigned the website to better showcase the years of quality content by adding areas with “featured” content at the tope of the homepage, sidebar, and footer.