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> Bring awareness to the fact that elder abuse is a common problem.
> Engage people to recognize the signs of elder abuse around them.
> InspIre people to take appropriate action and contact proper authorities.
> Imagery that is vulnerable but not depressing. Positive but thought provoking.
> Simple messaging that reads quickly.
> A campaign that communicates across multiple deliverables both digital and print.+
> Social Media Graphics, MATA Bus Advertisements, Local print ads, Miscellaneous Print Materials, Landing Page / Microsite