S2N doesn’t just create stunning websites, we develop comprehensive digital strategies for our clients. Digital advertising is one of the most effective types of marketing for a business because you can monitor your results using numerous detailed metrics and adjust your strategy accordingly, all in real time. Our competitive Digital Marketing solutions will put your business ahead of the pack. We do this by learning who your target audience is and then engaging them where they are online.
Many people ask, “How can I get to the top of the Google page?” It’s simple—pay Google to get there. This is called Pay-Per-Click Advertising (PPC) or Search Engine Marketing (SEM). Unlike Search Engine Optimization, which allows your website to be more readily found by search engines, SEM/PPC places you at the top of the page in the sponsored area where potential customers are sure to see you.
S2N does its homework to create the smartest, most strategic ad buys. We diligently research keywords that will allow you to be found by your target consumers. Without the right, well-researched keyword strategy, you can spend a ton of money without getting impressive results in return.
We help you get the most ROI on your SEM/PPC ad spend, targeting the right viewer with the right ads, smart keyword strategy and intelligent bidding and report results back to you using our advanced analytic tools.
SEO is simply the process of optimizing a website to be more readily found by Google and other search engines. Smart SEO is the foundation for a successful digital marketing strategy. No matter how well-designed your site is, it doesn’t benefit you unless it’s found!
While there are many technical details that make certain sites rank higher in search engine results, the basic idea is to have a well-planned strategy that takes into account the keywords that users who purchase your goods or services may search for. We start by researching your customers, competition and relevant industry keywords and form an initial optimization plan to increase your site’s visibility. Then, we monitor the performance of your site’s rankings on an ongoing basis which allows us to adjust as necessary to further achieve increased user traffic and goal conversion. SEO and great rankings aren’t won instantly—it’s an ongoing process—but one that will yield impeccable results for your company.
Google likes to see that sites publish new content on a regular basis. It places value on this, and rewards sites with higher search rankings. Our team of copywriters and content strategists can create content such as blog posts and optimized site copy that is relevant to your target audience. This intentional and consistent content will attract search engine success and your audience’s attention.
Bring all the digital marketing pieces together with Social Media Marketing. Social Media Marketing is a great tool to reach your customers on a personal level and have dialogue with them online. From Facebook to Twitter, LinkedIn to online industry forums, S2N can integrate your digital marketing strategy with your social media presence.
S2N can consult to help your own internal marketing specialist implement a cohesive social media strategy or create posts on your behalf.