#1e73be: Branding

No arithmetic, though.

The Benefits of Creating a New Logo for Your New Website

If you are thinking about using the same logo from your old website for a new one, we suggest you think Logos are a vital component of websites. They are the main graphical representation of your brand, especially companies for business marketing. They convey the most sensitive messages and goals of your site, its strength and value. Creating a new logo will let visitors recognize your new website and view it has a brand—the logo is the face of your website. Studies prove that visuals are processed sixty thousand times faster in our brain than text. This demonstrate that humans are visually driven which, of course, makes the design and logo for your website very important. A new logo will make your website reputable, branded and established as well as attract new potential clients, make your website exceptional, depict your commitment to your brand and give you an edge in... Read More »

The Interesting Relationship between SEO and Web Design

Most people aren’t aware of the connection between Search Engine Optimization (SEO) and Web design. Unlike the popular belief that web design is all about the beauty of a site, there is much more that goes into creating a function website. This is mainly because of the ever-growing importance of content marketing, digital marketing and the user search experience by search engines such as Google, MSN and Yahoo. Search engines don’t take into account the layout, color, font type or logo of your site. They are usually concerned about the structuring of your website including the links, tags, code, feeds, updates, simplicity and other factors that make search engine “spiders” crawl your site easily. While it is important to have a well-designed website that is navigable and well structured, it’s equally as important to have a website that is well-optimized and has great content that can rank on search engines.... Read More »

S2N cooks up tasty Branding and Web Design for Beale Sweets

Something sweet has opened on historic Beale Street in Memphis, Tennessee, and S2N Design had the opportunity to bring this sugar shack to life! Digital marketing firm S2N Design was enlisted to provide branding, logo design and affordable web design for newly-opened Beale Sweets. From naming the shop to designing the logo as well as rolling out a custom website, S2N took an idea for a candy store and gave it an identify and life of its own through unique branding. A play on its home on world famous Beale Street, S2N proposed the name “Beale Sweets”—catchy, clever and descriptive. From there, we began designing the logo which gives a nod to the music scene surrounding Beale Sweets. We also designed all of the store’s signage to maintain a cohesive brand throughout the space. Once we landed on a logo, web development began. Beale Sweets wanted a site that was... Read More »

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