Logos are everywhere you look in the civilized world. Literally. And we don’t think that’s a bad thing: logos are important little guys. They serve as reminders of specific companies and products to customers and as reliable and recognizable brands to live up to for businesses. But only a fellow designer can understand what a logo means to it’s creator: it is our own special little brainchild, representing an accepted challenge to put someone’s entire vision into a single graphic. If that isn’t a hardcore responsibility, we don’t know what is!
It's the beginning of September already! I can't believe it. Clearly time flies when you’re having fun… which of course for me here at S2N Design means I'm either designing or reading about design! From the cutest explanation of domain names servers you’ll ever see to pretty much the nerdiest read ever about NASA’s design program, here’s the articles that have made the time fly extra fast for me (and that I've spammed the rest of the team with) this week.
You must have some understanding of the importance of a good brand if you found the name of this article intriguing enough to click through. But do you really know the power of a good brand? A good brand can be recognized in a single glance. Think about shoes. You see the Nike swoosh, and you know who made that shoe. You know the quality of that shoe. And if you’ve ever gone shopping for shoes before, you know whether that brand’s shoes tend to work for your feet or not (alas, the answer is “not” for my weird feet). Whether your company is large or small, whether it makes shoes or repairs teddy bears, your brand can be just as easily recognized if it’s a good one. A good brand speaks to your public about your product. A good brand doesn’t just grab attention: it stays in touch with the public and draws their focus to what you have to offer. Consider Apple’s slogan: “Think different.” Like the best taglines, it’s short, catchy, and reminds you why Apple products are pretty awesome. Now if you’re looking at your own brand and thinking, “It’s no Nike or Apple,” we think it’s likely because you’re making one or more of these six common mistakes branding mistakes. How many are holding your business back?
If you have ever used the internet in Memphis (and we’re thinking there is a pretty good chance you have),chances are you have visited the I Love Memphis blog. Considering how often the staff here at S2N Design have taken advantage of this amazing one-stop source for EVERYTHING happening in Memphis, we were pretty flattered when I Love Memphis came to us to help them update their logo and their entire website. The site is still in the works, but we are pretty stoked to announce the unveiling of the new I Love Memphis logo.Drumroll please….
It’s back-to-school season for a decent portion of the population: time to stop having fun and start learning... or so we thought when we were kids. But now we realize the two go hand-in-hand, especially when it’s a subject you love. And we think you can guess what our favorite subject is here at S2N Design! We have an (unintentional) theme this week of considering, tackling, and conquering unique problems of unique user experiences.
SEO stands for “search engine optimization.” (Yeah, it’s redundant to say a site is “SEO-optimized.”) Search engine optimization is what makes your website rank higher in “natural,” “free,” “organic” (read: unpaid) search engine results. This means when someone Googles your business, or something closely related to your business (for us, that may be “web design Memphis,” “awesome graphic design,” etc.), you’re high on the list.
Hello, Memphis, and our fellow designers throughout the world. It’s time for another Web News Roundup with your hosts, the S2N Design team! This week we’ve rustled some fun stuff for your perusal, ranging from an interview on/ode to Material Design (we can’t help it, we love the stuff) to hamburger menus on desktop sites (yum!) to how Windows 10 will affect web design (it’s inescapable, folks). And the roundup wouldn’t be complete without a couple of meatier listicles only a designer (or an aspiring designer) will appreciate!
The best design news isn’t always about the latest, greatest thing (although sometimes it is, such as when the latest, greatest thing means I can eat a Big Mac without fear of stains). This week S2N Design’s Design News Round Up proves just how much can be learned from classic design, whether it be the fails of one of the greatest Hollywood designers or the story behind the creation one of the most recognizable and timeless logos around. But it’s not all about the old stuff: make sure you read about why web design is FAR from dead, all the latest tricks your browser can do, and the latest frontier of fun graphic design: the corporate annual report (yes, you read that right)! Read More...
It may be a first world problem, but it’s a frustrating one. All you want to do is save a JPEG, but all your computer wants to do is play a game of 20 Questions. Where do you want to save it? Well, that’s easy enough. Image quality? Might have to think a minute, but that’s not too hard. RGB or CMYK? Um... say what, now? You choose RGB because, well, why not? And then you proceed to print. But not so fast! Your computer may have given you options, but you printer is now demanding CMYK, or else! Or maybe you’ve sent your JPEG off to be printed elsewhere, and you open the print proof they’ve emailed you on your phone. It looks great! If you were going for that all shaken up and vomited on look, that is. Maybe that RGB or CMYK question is important after all. I’m here to help you understand it once and for all.
It's that time again: Friday, the work week is almost over. To help your short, the-weekend-is-coming attention span, we've compiled this round of our Weekly Web/Design Roundup. What should you expect this week? We've got a few font related articles, more website trends (You can see them all over Memphis web design as well) and, of course, our worst site of the week. This one is especially amazing, we highly recommend you check it out (if you aren't epileptic). Read More…