With everyone doing business on their smartphones and computers, it’s important to have a digital marketing strategy. Digital marketing is basically marketing that is done online. Think about the ads you see when you Google something or blogs you read from your favorite companies or individuals. What you should include in your digital marketing strategy depends a lot on your unique business. Who is your customer? What are you selling? Where are your customers online? The answers to these questions will play a large role in determining what your digital strategy should look like. Some components of a digital strategy could include: E-mail marketing Google ads Social Media ads Social Media Marketing Blogging One you develop a digital strategy, it’s important to measure and track to know if your efforts are successful or not. Look at click rates, impressions, website views, etc., to gain knowledge into how your digital campaign... Read More »
Scenario: you haven’t updated your website in a few years. Your last redesign may have been met with positive reception, but the overhaul was costly and you’ve since seen web traffic diminish. So, is it worth it to explore a revamp? Is this site, which seemed like the gold standard not too long ago, on par with (or better than) your current competition? We’ve outlined some simple ways to determine if it’s time for a web facelift. 1. Is your content relevant? It may seem like a no-brainer to keep your website updated, but too many times we’ve come across sites featuring a prominent product or service on a mockup of a phone that released 5+ years ago. This isn’t to say it’s mandatory to switch your site up every time “the next best thing” comes out of Silicon Valley, but these seemingly innocuous facets of a site can cast serious doubt... Read More »
SEO is a commonly mentioned (yet often under-utilized) facet of a successful online arsenal, and is so unique because of its progression over the last two decades of the online age. As Forbes contributor Jayson DeMers put it, “SEO is truly an industry of constant evolution and discovery.” Here’s a quick breakdown at some key points. 1. SEO, at a 50,000ft level, is about identifying the most important features and content that users (and search engines) are seeking, and readily providing these elements for them. 2. Strategic investing into SEO is the best way to get accurate results. Trying to cut cost by limiting SEO budget often results in incomplete insights and minimal returns. 3. So many variables surround SEO that it’s nearly impossible for just anyone to do it. Even the most seasoned SEO practitioners know that the ever-changing industry requires staying up-to-date with the latest trends in order... Read More »
Most people aren’t aware of the connection between Search Engine Optimization (SEO) and Web design. Unlike the popular belief that web design is all about the beauty of a site, there is much more that goes into creating a function website. This is mainly because of the ever-growing importance of content marketing, digital marketing and the user search experience by search engines such as Google, MSN and Yahoo. Search engines don’t take into account the layout, color, font type or logo of your site. They are usually concerned about the structuring of your website including the links, tags, code, feeds, updates, simplicity and other factors that make search engine “spiders” crawl your site easily. While it is important to have a well-designed website that is navigable and well structured, it’s equally as important to have a website that is well-optimized and has great content that can rank on search engines.... Read More »
ICYMI: The new I Love Memphis billboard is up on Beale! Check out our design process!