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Why should you care about digital marketing?

By | October 12, 2018

With everyone doing business on their smartphones and computers, it’s important to have a digital marketing strategy. Digital marketing is basically marketing that is done online. Think about the ads you see when you Google something or blogs you read from your favorite companies or individuals.

What you should include in your digital marketing strategy depends a lot on your unique business. Who is your customer? What are you selling? Where are your customers online?

The answers to these questions will play a large role in determining what your digital strategy should look like.

Some components of a digital strategy could include:

  • E-mail marketing
  • Google ads
  • Social Media ads
  • Social Media Marketing
  • Blogging

One you develop a digital strategy, it’s important to measure and track to know if your efforts are successful or not. Look at click rates, impressions, website views, etc., to gain knowledge into how your digital campaign is performing.

You’ll also want to keep in mind that some tactics such as SEO and content marketing can take a while for your efforts to come to fruition. Unlike paying for an ad that will appear almost immediately, SEO and content take a while to leave their mark online.

S2N can help you build and maintain a robust digital strategy. Get in touch with us to learn how we can help you Be First.