Readin' & Writin'

No arithmetic, though.

RGB vs. CMYK? Help!

Memphis Web Design | S2N Design

It may be a first world problem, but it’s a frustrating one. All you want to do is save a JPEG, but all your computer wants to do is play a game of 20 Questions. Where do you want to save it? Well, that’s easy enough. Image quality? Might have to think a minute, but that’s not too hard. RGB or CMYK? Um... say what, now? You choose RGB because, well, why not? And then you proceed to print. But not so fast! Your computer may have given you options, but you printer is now demanding CMYK, or else! Or maybe you’ve sent your JPEG off to be printed elsewhere, and you open the print proof they’ve emailed you on your phone. It looks great! If you were going for that all shaken up and vomited on look, that is. Maybe that RGB or CMYK question is important after all. I’m here to help you understand it once and for all.

Weekly Web Design News Round Up: July 20-24, 2015

Memphis Web Design | S2N Design

It's that time again: Friday, the work week is almost over. To help your short, the-weekend-is-coming attention span, we've compiled this round of our Weekly Web/Design Roundup. What should you expect this week? We've got a few font related articles, more website trends (You can see them all over Memphis web design as well) and, of course, our worst site of the week. This one is especially amazing, we highly recommend you check it out (if you aren't epileptic). Read More…

Weekly Web Design News Round Up: July 13-17, 2015

Memphis Web Design | S2N Design

So we admit it: we at S2N are design nerds (and type nerds, and web nerds, and mostly just nerds in general). If we’re not designing here at S2N Design, there’s a high probability we’re reading about design or trolling Dribbble and Awwwards to look at the latest eye candy. Beyond design being our livelihood and passion, we also couldn’t DO our jobs without doing our homework and staying up to date on the latest trends, tools, and typefaces. Inevitably, every week we come across a handful of post-on-Facebook, pin-on-Pinterest, yell-across-the-office items, and we decided it was time we started compiling these to share with the world in a regular blog feature. So without further ado, here’s our inaugural Weekly Web/Design Roundup.     This week we’ve found a good read on good reads, an expose on the evil powers behind the clickbait in your Facebook feed, a refreshing take on IHOP’s... Read More »

Memphis Web Design Alert: Jill Hertz

Memphis Web Design | S2N Design

Whoever first said “Your work should speak for itself” was clearly living in a simpler time, i.e., before the internet. Today showcasing your work—especially work that involves any type of design—requires a well-designed website. That’s why Jill Hertz Interior Design, expert designers in the bricks-and mortar world, turned to S2N Design, leaders in Memphis web design and graphic design, to create a digital showcase for their work. Excellent design requires an excellent logo.   Before building their website, we here at S2N created a new monogram logo for Jill Hertz in a lovely modern slab serif font that portrays that combination of creativity and reliability that people look for in an interior designer. Jill’s favorite color—Tiffany blue—was the natural choice for the logo, as well as for accents throughout their website to tie it all together.   When showcasing solid interior design, solid web design is a MUST. Jill Hertz... Read More »

Memphis Web Design and Branding Alert: Tru-D

Memphis Web Design | S2N Design

It’s rare that we here at S2N can make the claim, “Good design saves lives,” but in the case of Tru-D SmartUVC, it’s not much of an overstatement. Tru-D is a patented cleaning system that disinfects patient rooms and ORs with precisely measured UVC light that kills 99.99% of HAIs (hospital acquired infections) like C. diff and MRSA. Unlike its competitors, Tru-D has a “brain” that scans the room and measures it to determine how much light is needed. Other brands require a human manually scanning the room, which means more room for human error and more chance of germs slipping through. In recent years, an estimated 1 in 25 patients have acquired HAIs after hospital stays, and more than a handful have resulted in death. It is no stretch to call Tru-D a lifesaving device. But what good is a lifesaving device if no one will buy it? Even... Read More »

Memphis Web Design Launch Alert: Scott Street Tomato House

Memphis Web Design | S2N Design

Have you heard of Scott Street Tomato House? Yeah, neither had we. That’s because despite being a leading produce distributor in the Memphis region since 1969, they had zero web presence. Nothing. Zip. Nada. They do what they do well, but unfortunately that’s not enough to build your business when it’s easier to Google “Memphis producer distributer” than it is to call your buddy and ask who supplies his great eggplants. Scott Street’s dilemma: they needed to build their web presence from scratch. While they were at it, they wished to rework their entire branding. When researching affordable Memphis web design options, we aren’t surprised that they found S2N Lite (plus a few extras) to be the perfect solution for them. Today we are pleased to announce the debut of Scott Street Tomato House’s new website. Check it out here to see why we think you will be hearing plenty... Read More »

Memphis Website Design Launch: West TN Day Trippin’

Memphis Web Design | S2N Design

Who doesn’t love a weekend day trip? I love my job here at S2N, but I still spend the work week researching what to do on Saturday within a day’s drive from Memphis. For the past year, the Memphis Area Association of Governments (MAAG) West Tennessee Day Trippin’ website has been putting together a great online cache of information for wayfaring weekenders like myself (and regular tourists too). Unfortunately that site was difficult to navigate and self-limiting in its organization as a blog running on a free WordPress theme. Knowing they could do so much more with their Day Trippin’ website, MAAG chose the Memphis website design team here at S2N to help them create the ultimate regional tourism resource. Check out the new site here, and don’t be surprised if you run into an S2N designer or two when you try out one of their road trips yourself! We... Read More »

Memphis Web Design Site Launch: Limitless Exhibits

Memphis Web Design | S2N Design

We are certainly believers in the law of attraction here at S2N: we’ve noticed that being a client-driven business means we attract other client-driven businesses who share our goal to help others succeed. One such business is Limitless Exhibits, a Memphis-based full service trade show exhibit company. Their mission is to help their clientele succeed through creative custom solutions to every sales exhibit need by offering everything from custom design to trash can rentals. Limitless Exhibits’ problem: they offer so many amazing services   (we’re talking design, storage, shipping, installation, rentals … we had no idea how much goes into a trade show presentation!) that their previous website struggled to convey the extent of their capabilities to their clients. In the spirit of pictures speaking louder, they needed to get more of their work on their site in the form of a portfolio and case studies while keeping the site... Read More »

Are You Ready For “Mobilegeddon”: The importance of mobile-friendly web design

Memphis Web Design | S2N Design

On April 21st, Google will change the algorithm it uses to rank websites. Sites that are mobile-friendly will receive preferred placement in the search engine results pages. In Google’s own words, “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”1 Depending on if your site is mobile-friendly or not, you could see a significant increase or decrease in traffic from organic searches. Some in the tech world have dubbed this change, “Mobilegeddon.” WHAT EXACTLY IS MOBILE-FRIENDLY & RESPONSIVE DESIGN? Simply put, a mobile-friendly approach to web design means a site can be viewed on any device. This means optimizing a site so a users experience is as good on a smartphone or tablet as it is on a large desktop or laptop computer. These type of websites are called responsive because the... Read More »

Memphis Web Design: Frase Protection

Memphis Web Design | S2N Design

When searching for solid property protection, you want a security system to be vigilant while you’re away, easy to use when you need it, and capable of taking action quickly. Incidentally, those are also the traits that make a great property protection website. And that’s exactly what Frase Protection now has. Frase is a locally owned, family-operated Memphis business that has some of the best home protection in the business. From wireless home security to smartphone control of your protection system, they have built a name on being a tech-savvy company that cares about the community. We were honored, as a Memphis web design company, to work with such a great local business.