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The Benefits of Creating a New Logo for Your New Website

If you are thinking about using the same logo from your old website for a new one, we suggest you think Logos are a vital component of websites. They are the main graphical representation of your brand, especially companies for business marketing. They convey the most sensitive messages and goals of your site, its strength and value. Creating a new logo will let visitors recognize your new website and view it has a brand—the logo is the face of your website. Studies prove that visuals are processed sixty thousand times faster in our brain than text. This demonstrate that humans are visually driven which, of course, makes the design and logo for your website very important. A new logo will make your website reputable, branded and established as well as attract new potential clients, make your website exceptional, depict your commitment to your brand and give you an edge in... Read More »

The Interesting Relationship between SEO and Web Design

Most people aren’t aware of the connection between Search Engine Optimization (SEO) and Web design. Unlike the popular belief that web design is all about the beauty of a site, there is much more that goes into creating a function website. This is mainly because of the ever-growing importance of content marketing, digital marketing and the user search experience by search engines such as Google, MSN and Yahoo. Search engines don’t take into account the layout, color, font type or logo of your site. They are usually concerned about the structuring of your website including the links, tags, code, feeds, updates, simplicity and other factors that make search engine “spiders” crawl your site easily. While it is important to have a well-designed website that is navigable and well structured, it’s equally as important to have a website that is well-optimized and has great content that can rank on search engines.... Read More »

Introducing S2N Web Express

Web Express by S2N: Professional, Affordable Websites built Fast Are you in need of a website but don’t have budget to match your wish list? Look no further than S2N design’s Web Express. Memphis web design firm S2N has launched a new service, Web Express, that is designed as an affordable option for small businesses and startups. The sites are able to be launched quickly, usually in 30 days, and are built by an award-winning team of designers. Don’t expect a template from a web design platform, but instead a creative and professional website built by an S2N designer who can make your vision come to life. Need an online menu for your restaurant? Or maybe rotating testimonials for your company? Web Express sites are fully functional with many features to choose from. Still not sold? Check out some Web Express sites S2N has created for other clients like Beale... Read More »

S2N cooks up tasty Branding and Web Design for Beale Sweets

Something sweet has opened on historic Beale Street in Memphis, Tennessee, and S2N Design had the opportunity to bring this sugar shack to life! Digital marketing firm S2N Design was enlisted to provide branding, logo design and affordable web design for newly-opened Beale Sweets. From naming the shop to designing the logo as well as rolling out a custom website, S2N took an idea for a candy store and gave it an identify and life of its own through unique branding. A play on its home on world famous Beale Street, S2N proposed the name “Beale Sweets”—catchy, clever and descriptive. From there, we began designing the logo which gives a nod to the music scene surrounding Beale Sweets. We also designed all of the store’s signage to maintain a cohesive brand throughout the space. Once we landed on a logo, web development began. Beale Sweets wanted a site that was... Read More »

S2N Launches a new web site design for Special Olympics Memphis

Hot off the digital press is another website launch by Memphis digital marketing firm S2N Design for the Special Olympics of Memphis. Special Olympics Greater Memphis’ mission is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. Special Olympics wanted to update their existing site to be more engaging as well as mobile friendly. S2N came up with a look and feel that stayed in tune with their national organization while maintaining brand consistency. We also kept the design affordable and within Special Olympics’ budget. The end result is a custom, clean site that is optimized for mobile viewing and highlights the incredible coaches and athletes... Read More »

Scott Fabrics

  S2N Design, a leading web design and digital marketing company based in Memphis, Tennessee, recently launched a new website for Scott Fabrics.   Scott Fabrics is a specialized fabric store that has been around for many years in Memphis. As a business-to-business company, Scott Fabrics depends on its website to help drive new customers and sales. Wanting to have a more strategic digital marketing strategy, they enlisted the help of S2N to begin the first phase of the process—creating and deploying a dynamic, engaging website that’s user-friendly and easy-to-navigate.   Customizing Woo Commerce, the S2N team went to work on creating an e-commerce site that includes an online product catalog and more. Using clean lines and a simple design, the site focuses on the high-quality, beautiful fabrics that Scott Fabrics sells. The site now allows visitors to browse products by color, product and collection, making it easy to see... Read More »

Beyond Web Design: Why Digital Marketing Matters

  Studies show the average person touches his or her smartphone 2,617 times per day, and Americans spend more than 10 hours a day in front of a screen. That means not only does your company have to be online, but you need to have a strong digital presence. The first step to a robust digital presence is having a well-designed and user-friendly website. At S2N, we understand how important your website is, and we build custom, engaging sites for clients of all sizes. However, when it comes to driving business for your company, it doesn’t end there. Equally as important is having a strategic digital marketing plan. Digital Marketing While your website will provide your customers with an experience, digital marketing is the avenue to drive people to get there. Think of your website as the hub for all of your value-added content, and digital marketing is what drives... Read More »

New Website Design for Nobody Lower

Memphis-based S2N Design recently launched a new website design for Nobody Lower. The process began with designing a logo for the online retailer who currently specializes in selling primarily kitchen items. After attempting to use an online logo generation company, Nobody Lower decided enlist the help of S2N Design because of our focus on long-term branding. We also use a three-step process of looking at the mark, typeface and lastly colors in order to develop a logo. Wanting to capitalize on their affordable prices, we incorporated an arrow to indicate their bottom line price tags and used shades of blue, green and grey. From there, we began designing their website design. The site is built on a BigCommerce platform, which is robust with analytics. It also has metrics for what people are buying and how often as well as marketing tools such as sending abandoned cart emails to customers. With hundreds... Read More »

S2N Brings Home a 2017 Memphis Addy Award

The S2N team proudly brought home a Silver Medal at the 2017 American Advertising Federation Memphis ADDY Awards held February 25, 2017 at Propceller in the Broad Avenue Arts District in Memphis. The Silver Medal award was earned for S2N’s PR kit designed for client Tru-D SmartUVC. “We are proud to be recognized for this unique PR kit that proved to be a useful and critical piece for our clients to use in their national media relations efforts,” said Michael Nunn, President of S2N. “While S2N is traditionally known for our web design capabilities, this demonstrates our ability to think outside the box on any type of creative project and deliver beyond expectations.”   A spinoff of Tru-D’s whiteboard video, the kit promoted a newly-published, CDC-funded randomized clinical trial on the UV disinfection robot company based in Memphis. Sent to the top 30 media outlets throughout the U.S., the kit... Read More »

Memphis Web Design: New Huey’s Site is a Ton of Fun

Memphis Web Design | S2N Design