Readin' & Writin'

No arithmetic, though.

From $5,000 to $50,000 – Why Websites and Development Costs Vary

We often have clients come to us with various quotes from other website design firms. They often wonder why the price can be so different for a quote for the same project. The first step to getting started and understanding the process is to research. Look at various companies and designers, make sure they’re willing to answer questions and explain all of the technical mumbo jumbo that can make a project cost more or less. Have them walk through the quote with you to understand what you’re paying for. Then, decide whether you want to go with a freelancer or an agency. While freelancers can often have cheaper pricetags, they often can’t offer the breadth that an agency can. Freelancers are often very good at what they do, but they are an expert in one area—not everything that encompasses marketing and website design. Agencies, on the other hand, have employees... Read More »

Why should you care about digital marketing?

With everyone doing business on their smartphones and computers, it’s important to have a digital marketing strategy. Digital marketing is basically marketing that is done online. Think about the ads you see when you Google something or blogs you read from your favorite companies or individuals. What you should include in your digital marketing strategy depends a lot on your unique business. Who is your customer? What are you selling? Where are your customers online? The answers to these questions will play a large role in determining what your digital strategy should look like. Some components of a digital strategy could include: E-mail marketing Google ads Social Media ads Social Media Marketing Blogging One you develop a digital strategy, it’s important to measure and track to know if your efforts are successful or not. Look at click rates, impressions, website views, etc., to gain knowledge into how your digital campaign... Read More »

S2N launches Preserver Partners website

S2N, Memphis website design firm, has launched a new website for Preserver Partners, an SEC-registered alternative investment management firm that manages investment funds for public and corporate pension funds. Preserver Partners was founded in 2009 and is based in East Memphis, Tennessee. Preserver Partners’ mission is to preserve capital and generate long-term returns with low volatility and relation to public markets. One feature of the new Preserver Partners site is a live stock ticker that shows the top ten stocks in their fund. The homepage also has a carousel that shows the times of investments. On the Media Page of the site, interesting articles are highlighted that explain the firm’s unique investment approach. You can also check out their team and read team members’ bios in the About Us section, complete with staff photos. Visit Preserver Partners’ website to see more. Are you in need of website development and digital marketing?... Read More »

A Quantum Leap in Website Design

Memphis-based website design firm S2N design has launched a website for Quantum Showrooms. The site was built using the firm’s Web Express design offering. S2N Web Express was created with a goal to provide all clients, no matter how big or small, with beautiful, award-winning design. S2N Web Express allows clients with smaller budgets to take advantage of expert design and a mobile-friend website. For 40 years, Quantum Showrooms has been a consistent leader when it comes to innovation, installation and service for the homeowners in the Mid-South. For Quantum Showrooms, S2N created a site that highlights wide-width, rich photos to convey the quality and craftsmanship that Quantum offers. Interactive galleries display rooms and services that Quantum provides from kitchen and bath to iron doors and more. Despite being an S2N Web Express site, the website is still full amazing photography, rich content and enough pages to house all of... Read More »

Is it time for a New Website?

Memphis Web Design | S2N Design

Scenario: you haven’t updated your website in a few years. Your last redesign may have been met with positive reception, but the overhaul was costly and you’ve since seen web traffic diminish. So, is it worth it to explore a revamp? Is this site, which seemed like the gold standard not too long ago, on par with (or better than) your current competition? We’ve outlined some simple ways to determine if it’s time for a web facelift. 1. Is your content relevant? It may seem like a no-brainer to keep your website updated, but too many times we’ve come across sites featuring a prominent product or service on a mockup of a phone that released 5+ years ago. This isn’t to say it’s mandatory to switch your site up every time “the next best thing” comes out of Silicon Valley, but these seemingly innocuous facets of a site can cast serious doubt... Read More »

S2N Is Thrilled To Announce Two Additions To The Memphis Web Design Team!

Memphis Web Design | S2N Design

How SEO Marketing Can Increase Your Business Visibility?

Memphis Web Design | S2N Design

SEO is a commonly mentioned (yet often under-utilized) facet of a successful online arsenal, and is so unique because of its progression over the last two decades of the online age. As Forbes contributor Jayson DeMers put it, “SEO is truly an industry of constant evolution and discovery.” Here’s a quick breakdown at some key points. 1. SEO, at a 50,000ft level, is about identifying the most important features and content that users (and search engines) are seeking, and readily providing these elements for them. 2. Strategic investing into SEO is the best way to get accurate results. Trying to cut cost by limiting SEO budget often results in incomplete insights and minimal returns. 3. So many variables surround SEO that it’s nearly impossible for just anyone to do it. Even the most seasoned SEO practitioners know that the ever-changing industry requires staying up-to-date with the latest trends in order... Read More »

S2N launches website for CELCO

Memphis Web Design | S2N Design

          CELCO provides the most productive list solutions to the non-profit community. For over 35 years, CELCO has been helping world-class companies exceed their fundraising and marketing goals. When the Fairfax, VA, company approached Memphis-based S2N about designing a new website to enhance their brand presence and drive traffic, we were thrilled to assist. S2N opted for the Web Express product offering on this project, designed to be both an affordable and effective web design product. This overhaul, which optimized content, improved SEO, and enhanced coding, helped streamline CELCO’s client maintenance of donor lists for many environmental non-profits (such as Greenpeace and the ASPCA), as well as other charities and non-profits. S2N completed the brand refresh with a new, modern logo design that speaks to the forward-thinking nature of the company.

S2N Design Launches Custom Website Design for Vital Records Control

Memphis Web Design | S2N Design

Memphis-based web design company S2N Design has launched a new, custom website for Vital Records Control (VRC). For more than 30 years, Vital Records Control has been creating comprehensive information management solutions that meet companies’ record and document management needs. These services are provided through a network of high-quality solutions including VitalScan, VitalChart, VitalVaulting and VitalShred. Established in 1988, VRC was looking to freshen up their brand and implement a more user-friendly website design. They enlisted the services of S2N to build a new, custom Memphis website design. Through the use of UX, the new site provides a better user experience as well as encourages users to take action, resulting in a more robust lead generation tool for VRC. The new site is mobile-friendly, a feature that the previous website design lacked. S2N also used “clean code” which will aid with search engine optimization (SEO) and front-end SEO. With training provided by S2N, admins at... Read More »

S2N-designed University of Memphis Global Receives National Accolades

Memphis Web Design | S2N Design

Memphis web design firm S2N proudly launched University of Memphis Global in 2017 which recently received national accolades. Five of the University of Memphis’s online programs have been named in the Top 150 online academic universities in the country by U.S. News & World Report. The U of M’s five online programs in the Top 150 include: nursing, No. 15; criminal justice (graduate), No. 51; MBA, No. 89; bachelor’s programs, No. 125; and education (graduate), No. 150. S2N originally launched the University of Memphis’s main site in 2015. The site was designed using “clean code” and best search engine optimization practices. Today, S2N is working on a refresh and microsite for the U of M bridge project. Whether you’re a large university with hundreds of internal pages on your site or you’re a small startup who needs to develop your digital strategy, S2N Design can help elevate your brand. Get... Read More »