Passion Partners

The Challenge

Passion Partners is a nonprofit in Nashville, Tennessee focused on helping young women and communities by providing leadership and funding to emerging grassroots ministries in Uganda and Wakiso. They needed a fresh look and compelling event branding to get people excited about their cause.

The Solution

What makes Passion Partners different is their grassroots approach. They believe that leadership and true change can’t come from outside the community, so they put their efforts into supporting the right people that are already present in the community. We worked with them to create a new tagline: “Local People, Global Progress”, and a striking mark that represents the linking of the U.S. and Ugandan communities.

Early Exploration

memphis-web-design-pp-exploration-1
memphis-web-design-pp-exploration-2
memphis-web-design-pp-exploration-3

Final Marks

memphis-web-design-pp-final-marks-logo-icon
memphis-web-design-pp-final-marks-logo-stacked
memphis-web-design-pp-final-marks-color
memphis-web-design-pp-shirt
memphis-web-design-pp-get-local-poster
memphis-web-design-pp-stationary
memphis-web-design-pp-zoo-poster
memphis-web-design-pp-panel-booklet-1
memphis-web-design-pp-panel-booklet-2

Services delivered:

Brand analysis

Strategic brand transition & implementation

Competitive analysis

Logo redesign

Tagline evaluation & repositioning

Marketing plan

Event planning & collateral

Creative collateral

View More Work