I Love Memphis

The Challenge

I Love Memphis is a unique asset to the city of Memphis: a blog with a personal touch that delivers the latest news, restaurant reviews, and anything else potential tourists or long-time locals would need to explore the city of Memphis. Since its inception in 2009, I Love Memphis has grown to a massive readership with 30k Twitter followers, 10k Facebook likes and thousands of new readers every week. The blog itself had not changed from its original free WordPress theme or updated its look in five years, so S2N was thrilled to be tasked with the redesign.

The Solution

We captured the personal style of the blog with a hand-drawn type treatment and tons of illustrated elements, from the skyline (featuring the Pyramid with a Bass Pro fish flag and a cheering FedEx Forum, among other things) to a custom map of the city that can be explored through the footer of the website. We redesigned the website to better showcase the years of quality content by adding areas with “featured” content at the tope of the homepage, sidebar, and footer.

Early Exploration

Final Marks

Custom Map Illustration

Custom Website Illustrations

What We Did:

Custom Branding

A hand-drawn type treatment shows off the fun personality of the blog while still being legible and flexible enough to be put on anything from shirts to stickers.

Custom Illustrations

Spot illustrations on the website give the blog and brand more depth (Have you found the drawing of Z-Bo’s tiny head yet?)

Curated Content

We reorganized the 3000 posts into more easily accessible filtered categories, each with its own custom header. Megamenus on the navigation display the two most recent posts per category, and older but still relevant posts are give a spot in the sidebar and footer. Everywhere you look, there’s more to read.

Event Calendar

The new event calendar allows direct submissions and is featured prominently on the homepage, so now readers can easily see what’s going on around town and submit their own events.

View More Work