Memphis Web Design: A New Tune for Resource Entertainment Group
Memphis is home of the blues and the birthplace of rock and roll. So, it’s only fitting that the Bluff City has a large, one-stop shop entertainment company for events of all sizes.
Resource Entertainment is the largest entertainment services company in the Memphis area. The company represents local and regional entertainers, books national headliners, coordinates program festivals and concert series and produces events by handling staging, sound and lighting, video displays, logistics, etc. Basically, Resource Entertainment does it all. With hundreds of musicians that they represent and a growing presence in Memphis and the Mid-South, Resource realized it needed a new website that was more user-friendly to increase traffic and improve the booking process.
S2N Design set out to overhaul Resource’s website with a key goal in mind:
Develop a website that makes it easy to book Resource Entertainment’s hundreds of musicians through a searchable database.
Since Resource is an entertainment company, it was important for S2N to incorporate engaging elements like videos and photos to improve the user experience. By using a clean, easy-to-navigate design and featured photos and images that draw users in, S2N was able to capture the essence of Resource Entertainment and translate it to website format. Using the tagline, “Book It. It’s Done.,” S2N’s goal was to increase online bookings and leads for Resource Entertainment. The end result is a captivating site that is rich in content and extremely user-friendly—leading to increased traffic and a higher volume of bookings.
We realized Resource needed a user-friendly website that has a searchable directory of musicians as well as vibrant photos and videos to help them increase online bookings.
Visit Resource Entertainment’s new site and peruse through its many musicians and performers.
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