Bounce rate is yet another one of those mysterious Google Analytics terms that doesn’t have to be so confusing. You got this: bounce rate is the percentage of your website’s visitors who view just a single page before navigating away. Now you may be one of the few out there for whom this number isn’t a big deal. If your website is only one page or if your site’s purpose is to serve up specific one-page bites of information (such as recipes or encyclopedia entries), bounce rate doesn’t really mean much for you.
Hello to all our fellow design nerds, and welcome to another fine edition of S2N Design’s Web / Design News Round Up. This week’s news is all about “lessons learned.” And what better way to learn than by trial and error… or reading about the trials and errors of others?
We've already told you - we don't do much arithmetic. So we recently had Jay Brownlow join the team as our new Billing Associate so that the rest of us can focus on what we do best - building amazing brands and websites! Per tradition, we conducted an interview with Jay to get to know all his secrets (and secret languages...)
We hope everyone has had as great of a week as we have here at S2N Design! Instead of focusing on the typical news for this edition of our Web / Design News Round Up, we’ve had a great time exploring some of the more unusual and actually useful tools that we and other designers and web developers haven’t been using but need to start taking advantage of now. Well, we did include two fun visual items that were too good not to share, but I doubt you will mind a little time wasting very much. Now read on and enjoy this week’s “news” as much as we enjoyed putting it together!
You already know how much we love design here at S2N, but did you know that we actually love two (but mind you, just two) things just as much: the Memphis community and FOOD. We enjoy celebrating both every year with our BBQ Fest team, so when we heard about BreakFest, we knew we wanted to be a part of it. The first ever BreakFest (we hope it’s an annual thing!) will be September 26 in the Broad Avenue Arts District and will be a lot like BBQ Fest but for breakfast and brunch items. Teams compete to see who can make the best breakfast goodies and food trucks specializing in brunch will provide food for the general public. It’s a Memphis food festival, so you know there will be live music, and did we mention there is also a Bloody Mary competition? Count us in!
We’ve got an even more exciting than usual Weekly Web / Design News Round Up for you this week. Whether you’re into rekindling your passion or repairing your gadgets, we’ve got just the right thing for your reading pleasure. And we know EVERYONE (or at least all of us nerds here at S2N Design) is ready to hear some good Google logo redesign commentary. Be sure not to get distracted by all the news before you get to the Worst Site of the Week: it’s a good one!
Like every successful small business, The Cleaner’s Depot of Nashville, Tennessee, has one main goal: to serve their customers. Since 1992, they have been doing just that by providing floor and carpet cleaning products and services to privately owned cleaning companies, restoration companies, apartment communities, and other organizations in need of supplies to make their space pleasant and clean. To make sure they were even more efficient and accessible, in 2015 they decided to add an eCommerce element to their new website, but didn't want to break the bank. They contacted us here at S2N Design, where we specialize in helping our customers meet their customers’ needs through web design and eCommerce solutions to fit any budget!
Logos are everywhere you look in the civilized world. Literally. And we don’t think that’s a bad thing: logos are important little guys. They serve as reminders of specific companies and products to customers and as reliable and recognizable brands to live up to for businesses. But only a fellow designer can understand what a logo means to it’s creator: it is our own special little brainchild, representing an accepted challenge to put someone’s entire vision into a single graphic. If that isn’t a hardcore responsibility, we don’t know what is!
It's the beginning of September already! I can't believe it. Clearly time flies when you’re having fun… which of course for me here at S2N Design means I'm either designing or reading about design! From the cutest explanation of domain names servers you’ll ever see to pretty much the nerdiest read ever about NASA’s design program, here’s the articles that have made the time fly extra fast for me (and that I've spammed the rest of the team with) this week.
You must have some understanding of the importance of a good brand if you found the name of this article intriguing enough to click through. But do you really know the power of a good brand? A good brand can be recognized in a single glance. Think about shoes. You see the Nike swoosh, and you know who made that shoe. You know the quality of that shoe. And if you’ve ever gone shopping for shoes before, you know whether that brand’s shoes tend to work for your feet or not (alas, the answer is “not” for my weird feet). Whether your company is large or small, whether it makes shoes or repairs teddy bears, your brand can be just as easily recognized if it’s a good one. A good brand speaks to your public about your product. A good brand doesn’t just grab attention: it stays in touch with the public and draws their focus to what you have to offer. Consider Apple’s slogan: “Think different.” Like the best taglines, it’s short, catchy, and reminds you why Apple products are pretty awesome. Now if you’re looking at your own brand and thinking, “It’s no Nike or Apple,” we think it’s likely because you’re making one or more of these six common mistakes branding mistakes. How many are holding your business back?